Lisa Loucks

There's power in self expression.

A source of celebration. 

Sally Beauty holds the tools to own your look any time, any way. With bold statements and a little royal flare, we aimed to flip the script on conventional beauty to embrace the power of individuality. 

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Some shoppers love a good deal almost more than the shopping experience. After all, there’s a T.V show dedicated to extreme couponing (and it’s mesmerizing). Saving and still being able to keep up with the Joneses has now become an art form. They’re no stranger to finding values and they can’t wait to tell about it.

Gabe’s, an off-price retailer, sought a more personal approach to their audience. Living among the world of T.J Maxx, Ross and such, Gabe’s needed to grow awareness and draw people in.

Colorful art direction and catchy headlines brought to life the personality of the shopper.

There’s a rush felt when we’ve snagged a good deal. Some equate it to a runners high. Others fanatically buy in bulk fearing a missed opportunity. Saving and staying on trend has now become an art form.

Gabe’s, an off-price retailer, sought a more personal approach for their consumers. Living among the world of discount retailers, Gabe’s needed to grow awareness and draw people in.

Colorful art direction and catchy headlines brought to life the personality of the shopper and modernized the Gabe’s image.